when someone asks an assistant, your name should come up.
a buyer used to open a search engine. now a good number of them ask an assistant for a shortlist first, and they act on the three names it gives them without ever seeing a results page.
we work out why it names who it names, and what your business has to publish to be one of them.
how assistants pick.
an assistant answers from what it can read and check. it favours pages that state a fact plainly, that say who is behind them, and that agree with what other sources say about the same business. vague pages give it nothing to quote.
this is the same reason our own sovereignty pages get read: they answer a specific question with specific facts, in a place the assistant can reach.
why we know
what we do.
we start by asking the assistants what they already say about you and about the people you compete with, and we keep the transcripts. that usually explains the gap on its own.
then we fix the source material: the pages that answer the questions buyers actually ask, the facts about your business stated once and consistently everywhere, and the technical work that lets an assistant fetch and cite you at all.
the honest part
how we measure it.
we ask the same set of buying questions on a schedule and record which businesses get named, in what order, and what got cited. you watch that list move rather than taking our word for it.
it is slower than paid search and it compounds. a page that becomes the source keeps being the source.
