A workshop in a client's office: people at laptops around trestle tables, two facilitators standing at the front, floor-to-ceiling windows behind sheer curtains.

Voice AI workshop · Half a day, on site

Voice AI: From hesitant to certain

Your team builds, breaks and hardens a real voice agent with a team who run them every day in production. They leave knowing what this can do, where it fails, and what to build first.

Book a workshopHear the agents we run
Half a dayOn site, in your office
6 to 12People in the room
NonePrerequisites
3Sessions a month

The Vertical AI workshop was a turning point for us. By the day after the session, we were already realising significant velocity gains.

01 · The afternoon

The run sheet

  1. 12:30

    Arrive

    Coffee, the room, and the brief for the afternoon.

  2. 1:00

    Live calls to agents in production

    We ring agents we run for real businesses, opening with the courtesy bus line at The Mayfair Emerald, where 98 calls in 100 are handled without a person. Your team hears where they fall over.

  3. 1:45

    Pick the call

    The frontline leads name the call that costs the most time. An order status, a booking, a claims enquiry, an after-hours call nobody answers.

  4. 2:00

    Build lab

    The room writes the brief, sets the rules, gives the agent its tools and rings it, then fixes what broke and rings it again. Every call uses made-up customer data.

  5. 3:15

    Break

    Fifteen minutes.

  6. 3:30

    Break-it lab

    Everyone has a go: accents, interruptions, out-of-scope questions, an upset caller. We show the engineering practices that handle these while the core experience holds.

  7. 4:15

    Next steps

    The team and the sponsor talk through what happened, what to improve and what a pilot would look like. We write it up as a one-page note with the metric to baseline.

  8. 5:00

    Close

    The agent stays running for 30 days, and your team keeps access to it.

The room fills
  1. Agents already answering real calls
    Live callsIn production
    • Agents we run for real businesses
    • Where they hold
    • Where they fall over
    First hour
  2. One call typeYour pick

    “The one that costs us the most time”

    The frontline leads choose it.

    An order statusA bookingA claims enquiryAn after-hours call nobody answers
  3. Made-up customer data throughout
    Build itTogether
    • Write the brief
    • Set the rules
    • Give it tools, ring it

    Three or four rounds of call, listen, fix.

    Call, listen, fix
  4. Try to break itEveryone
    • Accents
    • Interruptions
    • Out-of-scope questions
    • An upset caller
    We show the practices that keep the core experience holding
  5. The agent stays running for 30 days
    Next stepsThe team

    What happened, and what to improve.

    What a pilot would look like.

CertainA team that has built one, broken one, and knows what to build next

The team

Has heard real calls, built an agent on its own call type and watched it survive an upset caller.

The mental model

Where voice AI holds, where it breaks, and which call to put it on first.

The note

One page for the sponsor: what happened, what to improve, what a pilot would look like, and the metric to baseline. Written on the day.

The agent

Live for 30 days. Your team keeps access, and we check in at two weeks.

02 · The offer

The fee

What it costs

A$7,500 for up to twelve people, anywhere in Australia, travel included. That covers the preparation, the afternoon, the agent staying live for 30 days and the follow-up at two weeks.

The full fee comes off any pilot started within 60 days.

The guarantee

If the sponsor in the room does not think their team left more capable than they arrived, there is no fee. The sponsor decides at the end of the afternoon.

We run three sessions a month.

03 · Who runs it

Brian Foody and Luke Halley

The agents your team rings at 1:00 are ones we built and operate for Australian businesses. The people who built them are in the room.

Brian Foody, smiling, in a white t-shirt against a brick wall.Founder

Brian Foody

Started Vertical AI. Runs the room, and the next-steps conversation with the sponsor.
Luke Halley, smiling, in a black jacket at a cafe table.Lead Engineer, Voice AI Solution Specialist

Luke Halley

Builds and operates the voice agents we run in production. Runs the build lab and the break-it lab.

FAQ

Common questions

Any team that takes calls at volume and is deciding whether to take voice AI seriously. Member services, dispatch, bookings, claims, trades, clinics, councils. The people on the phones pick the scenario and the technical people keep the build.
No. Your team builds a real voice agent on one of your own call types, breaks it, and keeps it running afterwards.
A demo shows you someone else's agent working. Here your team builds one, rings it, breaks it and fixes it. The people running the day operate voice agents for Australian businesses, so the failures you hear in the room are the ones we have already met in production.
No. A team lead and a sponsor is enough to run the day. A developer or analyst in the room means the agent has an owner after we leave, and the session works best with both.
No. Every call in the room uses made-up customers. The agent runs on our platform for the day, nothing is installed on your systems, and recordings from the session stay with you.
Voice sits beside that stack. The session covers the layer that talks to a customer on the phone and hands the result to your CRM.
On-site anywhere in Australia. We are based in Perth and travel to Sydney, Melbourne, Brisbane and regional centres. All the room needs is a phone signal and a speaker.
A$7,500 for up to twelve people, anywhere in Australia, travel included. The full fee comes off any pilot started within 60 days. If the sponsor in the room does not think their team left more capable than they arrived, there is no fee.

Book a workshop

Choose a time

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September 2026

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