Speed to lead with an AI callback in seconds

Speed to lead is the time between a lead's enquiry and your first real contact with them. The shorter it is, the more leads you reach: in a Harvard Business Review study of 1.25 million leads, firms that tried within an hour were nearly 7 times as likely to qualify the lead as firms that tried an hour later.

It comes from the 2007 Lead Response Management study, which found the odds of reaching a web lead were 100 times higher when it was called within 5 minutes than at 30 minutes, and the odds of qualifying it 21 times higher. The study covered 15,000 leads at six US companies.

In 3 test calls through the lead callback on 29 September 2026, the lead's phone rang a median 3.2 seconds after the form was posted. The agent rings once per lead, inside your calling hours.

Yes. No Australian law sets an AI disclosure rule for phone calls, but the OAIC says businesses should make sure people know they are dealing with an AI, and letting someone believe they are talking to a person can be misleading conduct under section 18 of the Australian Consumer Law. Every callback agent we set up says it's an AI assistant in its first sentence. In the OAIC's 2026 survey, 79% of Australians said being told when AI is used is essential when organisations use it to make decisions that affect them.

The evidence is mixed. In a 2026 field experiment with 1,337 customers reached, an AI voice agent that said it was an AI converted 13.3% against 11.5% when it did not, a gap within chance (Habel, Zawadzki and Freise, working paper). Studies of older voice bots found disclosure cut responses. In the same 2026 study, customers converted at 47.1% with a person, which is why the agent's job is to put the lead through to your team.

A call that answers the lead's own enquiry, made soon after it, is not a telemarketing call under the Do Not Call Register Regulations 2017 (section 6(7)), so the telemarketing calling hours do not bind it. The agent still calls between 9am and 8pm on weekdays and 9am and 5pm on Saturdays by default, and rings a later lead at the next opening. You can widen the hours for your business. 28% of the calls to the receptionists we run arrive outside weekday business hours.

Yes, when the person asked you to call. A prompt call about their own enquiry is not a telemarketing call, and submitting your form is consent under the Do Not Call Register Act 2006. The agent checks your own do-not-call list before every call, and a lead who asks not to be called again goes on it.

Yes, when the person is told at the start. New South Wales, Western Australia, South Australia, Tasmania and the ACT require everyone's consent to record a private conversation, so every callback agent we set up says the call is recorded before anything else.

Anything that can send a webhook: website form builders, CRMs, Zapier and Make. The form posts the lead's number, name and answers to the agent's callback address, and the agent reads them before it rings.

The agent rings once. It does not leave a voicemail or keep ringing, and the lead can ring back the number it called from.

You keep your number and set your phone to forward when it goes unanswered. Your team's phone rings first, and when nobody picks up, the agent answers, takes the enquiry and can put the caller through.

Plans start at A$299 a month with minutes included, and extra minutes are A$0.40. A callback call uses minutes the same way an answered call does.