Google Business Profile for your voice agent

Google Business Profile is Google's service for managing how businesses appear in Search and Maps. It helps businesses keep location details accurate and engage with local customers.

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The app's Connected apps page: what agents do with each app, such as booking appointments, knowing who is calling and sending emails, and whether each one is working.The app's Connected apps page: what agents do with each app, such as booking appointments, knowing who is calling and sending emails, and whether each one is working.The app's Connected apps page: what agents do with each app, such as booking appointments, knowing who is calling and sending emails, and whether each one is working.The app's Connected apps page: what agents do with each app, such as booking appointments, knowing who is calling and sending emails, and whether each one is working.

Integration record

Status
Needs setup
Plan
Every plan, from Starter at A$49 a month
How it connects
With your own Google Business Profile app. You register an app in Google Business Profile's developer settings, paste its client ID and secret in Connected apps, then sign in.
What it reads
26 actions, such as batch Get Locations, find Chains and get Accounts.
What it changes
30 actions, such as accept Invitation, complete Verification and create Account.
What starts an action
The agent runs an action during a call or chat when the conversation needs it. It only runs the actions you switch on.
Custom work
You choose each action from its list of 56. Anything the list doesn't cover needs a custom API tool on Scale, or a Concierge build.
Checked
Action list checked 14 November 2026. We haven't tested each action.

Google Business Profile actions

Reads 26

  • Batch Get Locations
  • Find Chains
  • Get Accounts
  • Get Categories
  • Get Daily Metrics
  • Get Follower Metadata
  • Get Food Menus
  • Get Google-Updated Location
  • Get Local Posts
  • Get Location
  • Get Location Attributes
  • Get Lodging
  • Get Media
  • Get Notification Setting
  • Get Place Action Links
  • Get Reviews
  • Get Voice of Merchant State
  • List Admins
  • List Attribute Metadata
  • List Invitations
  • List Locations
  • List Place Action Type Metadata
  • List Search Keyword Impressions
  • List Verification Options
2 more
  • List Verifications
  • Search Google Locations

Changes 24

  • Accept Invitation
  • Complete Verification
  • Create Account
  • Create Local Post
  • Create Location
  • Create Media
  • Create Place Action Link
  • Decline Invitation
  • Generate Verification Token
  • Invite Admin
  • Start Verification
  • Transfer Location
  • Update Account
  • Update Admin
  • Update Food Menus
  • Update Local Post
  • Update Location
  • Update Location Attributes
  • Update Lodging
  • Update Media
  • Update Notification Setting
  • Update Place Action Link
  • Update Review Reply
  • Upload Location Media

Deletes 6

  • Remove Admin
  • Delete Local Post
  • Delete Location
  • Delete Media
  • Delete Place Action Link
  • Delete Review Reply

Google Business Profile setup

  1. Registering your Google Business Profile app

    Create an app in Google Business Profile's developer settings and copy its client ID and secret. Connected apps shows the redirect address to give it.

  2. Signing in to Google Business Profile

    Paste the client ID and secret in Connected apps, then sign in and approve access.

  3. Choosing the actions

    Choose which of the 56 actions the agent may use. Start with lookups and add the ones that change Google Business Profile when you're ready.

  4. Testing, then publishing

    Watch the agent use the live app in the browser tester, then publish. Voice and text agents share the connection.

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