Bread & Butter for your voice agent

Bread & Butter is a lead-intelligence and identity platform for website visitor tracking, user profiles, attribution, authentication, and conversion workflows. It helps teams understand who is visiting, where leads come from, and how users convert.

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The app's Connected apps page: what agents do with each app, such as booking appointments, knowing who is calling and sending emails, and whether each one is working.The app's Connected apps page: what agents do with each app, such as booking appointments, knowing who is calling and sending emails, and whether each one is working.The app's Connected apps page: what agents do with each app, such as booking appointments, knowing who is calling and sending emails, and whether each one is working.The app's Connected apps page: what agents do with each app, such as booking appointments, knowing who is calling and sending emails, and whether each one is working.

Integration record

Status
Available
Plan
Every plan, from Starter at A$49 a month
How it connects
With an API key. You create a key in Bread & Butter and paste it on a secure page in Connected apps.
What it reads
8 actions, such as get Application, get Attribution Report and get User Insights.
What it changes
Nothing: its actions only read.
What starts an action
The agent runs an action during a call or chat when the conversation needs it. It only runs the actions you switch on.
Custom work
You choose each action from its list of 8. Anything the list doesn't cover needs a custom API tool on Scale, or a Concierge build.
Checked
Action list checked 14 November 2026. We haven't tested each action.

Bread & Butter actions

Reads 8

  • Get Application
  • Get Attribution Report
  • Get User Insights
  • List Applications
  • List Event Definitions
  • List Events
  • List Lead Lists
  • List Leads

Bread & Butter setup

  1. Pasting a Bread & Butter API key

    Create an API key in Bread & Butter, choose Bread & Butter in Connected apps and paste the key on the secure page.

  2. Choosing the actions

    Choose which of the 8 actions the agent may use. Start with lookups and add the ones that change Bread & Butter when you're ready.

  3. Testing, then publishing

    Watch the agent use the live app in the browser tester, then publish. Voice and text agents share the connection.

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