Metaads for your voice agent

Metaads is Meta's official Ads API that lets you manage, analyze, and optimize your Facebook and Instagram ad campaigns. Streamline ad operations and gain deeper insights with robust automation.

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The app's Connected apps page: what agents do with each app, such as booking appointments, knowing who is calling and sending emails, and whether each one is working.The app's Connected apps page: what agents do with each app, such as booking appointments, knowing who is calling and sending emails, and whether each one is working.The app's Connected apps page: what agents do with each app, such as booking appointments, knowing who is calling and sending emails, and whether each one is working.The app's Connected apps page: what agents do with each app, such as booking appointments, knowing who is calling and sending emails, and whether each one is working.

Integration record

Status
Available
Plan
Every plan, from Starter at A$49 a month
How it connects
With an API key. You create a key in Metaads and paste it on a secure page in Connected apps.
What it reads
73 actions, such as estimate Ad Delivery, estimate Targeting Reach and get Ad Accounts.
What it changes
26 actions, such as copy Ad Object, create Ad and create Ad Creative.
What starts an action
The agent runs an action during a call or chat when the conversation needs it. It only runs the actions you switch on.
Custom work
You choose each action from its list of 99. Anything the list doesn't cover needs a custom API tool on Scale, or a Concierge build.
Checked
Action list checked 14 November 2026. We haven't tested each action.

Metaads actions

Reads 73

  • Estimate Ad Delivery
  • Estimate Targeting Reach
  • Get Ad Accounts
  • Get Ad Creative
  • Get Ad Preview
  • Get Ad Study
  • Get Catalog Event Stats
  • Get Current Meta App
  • Get Insights
  • Get Multiple Meta Objects
  • Get Meta Object
  • Get Page Accounts
  • Get Pixel Event Stats
  • Get User
  • List Activities
  • List Ad Account Pixels
  • List Ad Account Recommendations
  • List Ad Creatives
  • List Ad Images
  • List Ad Network Analytics
  • List Ad Network Analytics Results
  • List Ad Rule History
  • List Ads
  • List Ad Studies
49 more
  • List Ad Videos
  • List Agencies
  • List Assigned Pages
  • List Assigned Users
  • List Business Ad Accounts
  • List Businesses
  • List Business Invoices
  • List Business Users
  • List Campaigns
  • List Catalog Product Feeds
  • List Catalog Products
  • List Catalog Product Sets
  • List Client Ad Accounts
  • List Client Apps
  • List Client Instagram Assets
  • List Client Offsite Signal Container Business Objects
  • List Client Pages
  • List Clients
  • List Collaborative Ads Collaboration Requests
  • List Collaborative Ads Suggested Partners
  • List Comments
  • List Custom Audiences
  • List Custom Conversions
  • List Initiated Audience Sharing Requests
  • List Leads
  • List Managed Partner Ads Funding Source Details
  • List Owned Apps
  • List Owned Businesses
  • List Owned Instagram Assets
  • List Owned Offsite Signal Container Business Objects
  • List Owned Pages
  • List Owned Product Catalogs
  • List Pending Client Ad Accounts
  • List Pending Client Apps
  • List Pending Client Pages
  • List Pending Shared Offsite Signal Container Business Objects
  • List Pending Owned Ad Accounts
  • List Pending Owned Pages
  • List Pending Users
  • List Promotable Pages
  • List Received Audience Sharing Requests
  • List Subscribed Apps
  • List System Users
  • List Targeting Search
  • List Targeting Suggestions
  • List User Permissions
  • List Video Tags
  • List Video Thumbnails
  • Read Ad Sets

Changes 24

  • Copy Ad Object
  • Create Ad
  • Create Ad Creative
  • Create Ad Set
  • Create Ad Study
  • Create Ad Video
  • Create Campaign
  • Create Catalog Product Set
  • Create Custom Audience
  • Create Custom Conversion
  • Create Lead Form
  • Create Test Lead
  • Generate Ad Previews
  • Rename Ad Object
  • Send Conversion Events
  • Set Ad Object Status
  • Start Async Insights Report
  • Submit Catalog Item Batch
  • Update Ad Creative
  • Update Ad Set Targeting
  • Update Ad Study
  • Update Campaign
  • Upload Ad Image
  • Upsert Catalog Product

Deletes 2

  • Delete Ad Object
  • Delete Campaign

Metaads setup

  1. Pasting a Metaads API key

    Create an API key in Metaads, choose Metaads in Connected apps and paste the key on the secure page.

  2. Choosing the actions

    Choose which of the 99 actions the agent may use. Start with lookups and add the ones that change Metaads when you're ready.

  3. Testing, then publishing

    Watch the agent use the live app in the browser tester, then publish. Voice and text agents share the connection.

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