Microsoft Advertising for your voice agent

Microsoft Advertising is Microsoft's platform for managing search advertising campaigns across Bing and partner sites. It provides campaign controls, audience targeting, bidding, and performance reporting in one place.

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Call 1800 570 693 to talk to the demo agent. Plans start at A$49 a month.

The app's Connected apps page: what agents do with each app, such as booking appointments, knowing who is calling and sending emails, and whether each one is working.The app's Connected apps page: what agents do with each app, such as booking appointments, knowing who is calling and sending emails, and whether each one is working.The app's Connected apps page: what agents do with each app, such as booking appointments, knowing who is calling and sending emails, and whether each one is working.The app's Connected apps page: what agents do with each app, such as booking appointments, knowing who is calling and sending emails, and whether each one is working.

Integration record

Status
Needs setup
Plan
Every plan, from Starter at A$49 a month
How it connects
With your own Microsoft Advertising app. You register an app in Microsoft Advertising's developer settings, paste its client ID and secret in Connected apps, then sign in.
What it reads
5 actions, such as get Current Advertising User, list Advertiser Accounts and list Ad Groups.
What it changes
9 actions, such as activate Ad Groups, activate Campaigns and create Search Ad Groups.
What starts an action
The agent runs an action during a call or chat when the conversation needs it. It only runs the actions you switch on.
Custom work
You choose each action from its list of 14. Anything the list doesn't cover needs a custom API tool on Scale, or a Concierge build.
Checked
Action list checked 14 November 2026. We haven't tested each action.

Microsoft Advertising actions

Reads 5

  • Get Current Advertising User
  • List Advertiser Accounts
  • List Ad Groups
  • List Campaigns
  • List Accessible Customers

Changes 7

  • Activate Ad Groups
  • Activate Campaigns
  • Create Search Ad Groups
  • Create Search Campaigns
  • Generate Account Performance Report
  • Update Ad Groups
  • Update Campaigns

Deletes 2

  • Delete Ad Groups
  • Delete Campaigns

Microsoft Advertising setup

  1. Registering your Microsoft Advertising app

    Create an app in Microsoft Advertising's developer settings and copy its client ID and secret. Connected apps shows the redirect address to give it.

  2. Signing in to Microsoft Advertising

    Paste the client ID and secret in Connected apps, then sign in and approve access.

  3. Choosing the actions

    Choose which of the 14 actions the agent may use. Start with lookups and add the ones that change Microsoft Advertising when you're ready.

  4. Testing, then publishing

    Watch the agent use the live app in the browser tester, then publish. Voice and text agents share the connection.

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