Google Merchant Center for your voice agent

Google Merchant Center is a commerce platform for managing product data, inventory, promotions, and reports. It helps businesses keep product listings accurate and ready for Google Shopping.

Get startedAll integrations

Call 1800 570 693 to talk to the demo agent. Plans start at A$49 a month.

The app's Connected apps page: what agents do with each app, such as booking appointments, knowing who is calling and sending emails, and whether each one is working.The app's Connected apps page: what agents do with each app, such as booking appointments, knowing who is calling and sending emails, and whether each one is working.The app's Connected apps page: what agents do with each app, such as booking appointments, knowing who is calling and sending emails, and whether each one is working.The app's Connected apps page: what agents do with each app, such as booking appointments, knowing who is calling and sending emails, and whether each one is working.

Integration record

Status
Needs setup
Plan
Every plan, from Starter at A$49 a month
How it connects
With your own Google Merchant Center app. You register an app in Google Merchant Center's developer settings, paste its client ID and secret in Connected apps, then sign in.
What it reads
59 actions, such as fetch Data Source Now, get Account and get Account Relationship.
What it changes
64 actions, such as accept Terms Of Service, batch Create Region and batch Update Region.
What starts an action
The agent runs an action during a call or chat when the conversation needs it. It only runs the actions you switch on.
Custom work
You choose each action from its list of 123. Anything the list doesn't cover needs a custom API tool on Scale, or a Concierge build.
Checked
Action list checked 14 November 2026. We haven't tested each action.

Google Merchant Center actions

Reads 59

  • Fetch Data Source Now
  • Get Account
  • Get Account Relationship
  • Get Account Service
  • Get Account User
  • Get Autofeed Settings
  • Get Automatic Improvements
  • Get Business Identity
  • Get Business Info
  • Get Checkout Settings
  • Get Conversion Source
  • Get Data Source
  • Get Data Source File Upload
  • Get Developer Registration
  • Get Email Preferences
  • Get Homepage
  • Get Latest Terms Of Service
  • Get LFP Merchant State
  • Get LFP Store
  • Get Notification Subscription
  • Get Omnichannel Setting
  • Get Online Return Policy
  • Get Product
  • Get Program
35 more
  • Get Promotion
  • Get Quota Limit
  • Get Region
  • Get Review
  • Get Shipping Settings
  • Get Terms Agreement State
  • Get Terms Agreement State For Application
  • Get Terms Of Service
  • Get UCP Operation
  • Get UCP Settings
  • List Account Issues
  • List Account Relationships
  • List Accounts
  • List Account Services
  • List Account Users
  • List Aggregate Product Statuses
  • List Business Profile Accounts
  • List Conversion Sources
  • List Data Sources
  • List LFP Providers
  • List LFP Stores
  • List Notification Subscriptions
  • List Omnichannel Settings
  • List Online Return Policies
  • List Product Inventories
  • List Products
  • List Programs
  • List Promotions
  • List Quota Groups
  • List Quota Limits
  • List Regions
  • List Reviews
  • List Subaccounts
  • Search Reports
  • Verify Current User

Changes 51

  • Accept Terms Of Service
  • Batch Create Region
  • Batch Update Region
  • Create Account
  • Create Account User
  • Create Checkout Settings
  • Create Conversion Source
  • Create Data Source
  • Create Notification Subscription
  • Create Omnichannel Setting
  • Create Online Return Policy
  • Create Region
  • Create Test Account
  • Link Business Profile Account
  • Link LFP Provider
  • Manage Loyalty Customer
  • Propose Account Service
  • Record LFP Sale
  • Render Account Issues
  • Render Product Issues
  • Request Inventory Verification
  • Respond to Account Service
  • Set Homepage Claim
  • Set Program State
27 more
  • Trigger Issue Action
  • Undelete Conversion Source
  • Update Account
  • Update Account Relationship
  • Update Account User
  • Update Autofeed Settings
  • Update Automatic Improvements
  • Update Business Identity
  • Update Business Info
  • Update Checkout Settings
  • Update Conversion Source
  • Update Data Source
  • Update Email Preferences
  • Update Homepage
  • Update Notification Subscription
  • Update Omnichannel Setting
  • Update Product Input
  • Update Region
  • Update UCP Settings
  • Upsert LFP Inventory
  • Upsert LFP Store
  • Upsert Order Tracking Signal
  • Upsert Product Input
  • Upsert Product Inventory
  • Upsert Promotion
  • Upsert Review
  • Upsert Shipping Settings

Deletes 13

  • Batch Delete Region
  • Delete Account
  • Delete Account User
  • Delete Checkout Settings
  • Delete Conversion Source
  • Delete Data Source
  • Delete LFP Store
  • Delete Notification Subscription
  • Delete Online Return Policy
  • Delete Product Input
  • Delete Product Inventory
  • Delete Region
  • Delete Review

Google Merchant Center setup

  1. Registering your Google Merchant Center app

    Create an app in Google Merchant Center's developer settings and copy its client ID and secret. Connected apps shows the redirect address to give it.

  2. Signing in to Google Merchant Center

    Paste the client ID and secret in Connected apps, then sign in and approve access.

  3. Choosing the actions

    Choose which of the 123 actions the agent may use. Start with lookups and add the ones that change Google Merchant Center when you're ready.

  4. Testing, then publishing

    Watch the agent use the live app in the browser tester, then publish. Voice and text agents share the connection.

Get started

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